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Lemaire Elzévir, BEJMAT
Lemaire
Benjamin Carrion
Credits
Lemaire Elzévir by Lemaire
The floor of LEMAIRE’s new flagship store is made of bejmat tiles. These terracotta bricks are crafted in Fez, Morocco, shaped in a metal mould before being cooked by a traditional kiln. This artisanal technique recalls LEMAIRE’s dedication to savoir-faire as well as the durability and flexibility of its wardrobe.
Directed by
Lemaire
Cinematographer by
Benjamin Carrion
Edited by
Bernat Granados
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